By Sora Park
Next week, we’re asking readers and supporters to dig deep for the Prom Coast News. With our matched giving campaign, every dollar you donate from 28 April to 5 May will be doubled by the Local and Independent News Association. But why does local news matter so much? This piece, based on research by Professor Sora Park, shows why independent journalism is vital to our community’s health and connection.
Local news isn’t just about headlines — it’s about fostering informed, engaged, and connected communities. As traditional media pulls back, especially in the regions, trusted local reporting becomes more important than ever.
The pandemic hastened the decline of regional news, leaving dozens of local government areas without a single local news outlet. Despite this, demand remains strong. Regional Australians overwhelmingly want local news, trust local journalists more than national media, and value the shared understanding that community storytelling provides.
According to the Digital News Report: Australia 2024, local news is consistently the most valued content. Around 60 per cent of Australians trust their local newspapers, compared with just 48 per cent who trust national outlets.
Local journalists report on the issues that shape daily life, reinforcing a shared sense of identity. In a national survey of more than 2,000 regional readers, 87 per cent said they rely on local news to know what’s happening around them, and 86 per cent to understand how it might affect them.
The shift to digital and collapse of print advertising has made local news harder to sustain. COVID accelerated this trend, and now 27 local government areas across Australia are classified as “news deserts” — places with no print or digital news at all. This loss affects democracy, the economy and the wellbeing of regional communities.
There’s no single solution, but sustainable local news models are emerging. Advertising, subscriptions, donations, crowdfunding, newsletters and podcasts all play a part. Across the country, communities are working to keep the news alive.
As big media retreats, the small and independent voices stepping up — including start-ups, volunteers and local papers like this one — need your support.
Originally published by 360info™ under Creative Commons on April 10, 2025.
